Some of you might know that I was running a YouTube channel called Epified for Culture Machine for slightly over a year. The channel officially started in April of 2015 and I left it in December of 2016.
Some time in the last month, the channel crossed the 100,000 subscriber mark. To mark the achievement, YouTube sent Culture Machine a silver button. My former colleagues there were kind enough to share some images.
I keep getting emails, tweets, and suchlike from fans and followers of the channel to this day and it feels nice to have played a role in creating something that touched so many people even if I am no longer working on Epified. If you have tuned in to TV’s Epic Channel in the recent past, you might have seen Epified animations there as well.
I think it is safe to say that Epified was one of the first (if not the very first) Indian YouTube channels to have its content syndicated to a mainstream television channel.
Credit of course is due to everyone at Culture Machine who supported team Epified and helped it get where it is today. Team Epified was Ina Siwach, Meghna Deb Roy, and Pradeep Yadav. Girish Malap also worked on much of the channel’s art in the early days. Voicing the videos were Sukant Goel, Jyotsna Sastry, Akanksha Seda, Ratnabali Bhattacharjee and many others.
And there was I of course, along with a host of other people both inside and outside Culture Machine providing support with marketing, social media, video editing, and translations.
I hope my next project makes a home inside people’s heads too. At the end of the day, that is what decides the fate of a media property — how people remember it, and how well they remember it. Brand recall, as kids these days like to call it.
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